RPR Digital Marketing

How Exactly Does SEO Work? Search Engine Optimization (SEO) is a multifaceted approach aimed at improving the visibility and ranking of a website or webpage on search engines like Google, Bing, or Yahoo. To understand how SEO works, it's crucial to grasp the underlying mechanisms of search engines and how they determine which pages to display in response to a user query. Understanding Search Engines At the core of SEO is the way search engines operate. Search engines use complex algorithms to crawl, index, and rank web pages. Here's a simplified breakdown of the process: Crawling: Search engines use bots, also known as spiders or crawlers, to navigate the web. These bots follow links from one page to another, discovering new content and updating their index of the web. Indexing: Once a page is crawled, the search engine processes its content and stores it in a massive database called the index. This index is essentially a catalog of all the content that search engines have fo