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Why You Need to Invest in Social Media Advertising?

Social Media Advertising

 It’s no secret that a social media platform is important for connecting with consumers and growing the business.

Facts:

“Did you know that 90% of all marketers say social media marketing has increased their business exposure?”

A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.

Source: https://bit.ly/2rjVOO5

Running a social media ad campaign is a best way to reach new users. When you create an ad, you can determine exactly what type of user you want to target and place your content directly in their news feed.
Benefit of running a social media advertising campaign is very cost-effective; you can choose a daily budget or a set amount for the ad, and then the campaign platform will charge you a couple of dollars per click.

According to Sprout Social:

  • Social media networks are the biggest source of inspiration for consumer purchases with 37 percent of consumers finding purchase inspiration through the channels
  • Social media is the most relevant advertising channel for 50 percent of Gen Z and 42 percent of millennials
  • Non-customers are three times more likely than customers to visit retailers from social media ads
  • 50 percent of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media

And according to Hootsuite:

  • 59 percent of global consumers use social media as a source of inspiration for purchases
  • 34 percent use them to receive promotional offers
  • 16 percent will click on a social media ad that is relevant to them
  • 76 percent of U.S. consumers have purchased a product they’ve seen in a brand’s social media post (it’s important to note your conversion rates might not show it: 65 percent of these people purchased the product at a later date and 20 percent of them bought in-store, meaning social is sending foot traffic to brick-and-mortar locations)
Source: https://bit.ly/2OZNpMz
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